Editorial Bear

TV ban on adverts for cheese, the latest 'junk food'
3rd January 2007

Cheese is to be treated as junk food under new advertising rules for children's television.

Commercials promoting it will be banned during children's TV programmes and those with a large proportion of young viewers. Full article here.

What. The. Hell.

My God, this ridiculous country annoys me sometimes. And lumping cheese in with hamburgers and crisps as an 'unhealthy' food is just one more nail in the coffin of common sense.

The reasoning is thus: Foods are measured on their 'healthiness' based on the salt, sugar and fat contents in a 100g serving. But nobody sits down and eats 100g of cheese in one sitting (except the French, and they're all skinny.)

Cheese is actually incredibly good for you. Very rich in protein, calcium and phospherus. And while cheese is blamed for the increase in heart disease in America (the average American eats 30lbs of cheese per year) that's obviously rubbish, since the average French person eats 45lb of the stuff each year and they have a much lower rate of heart disease.

Some studies have even shown that some cheese, like chedder, mozzerella, Swiss and American, can help prevent tooth decay.

Cheese is great and kids should be eating more of it, not less.